Terms and conditions

1. About these terms

1.1 These terms apply to every quote, proforma invoice, sample and order between Varony Global LLC trading as Asoran (“we”, “us”) and the business that asks us for them (“you”), and to your use of this website.

1.2 We sell only to businesses — brands, shops and designers buying jewelry for their trade. By asking for a quote or placing an order you confirm that you are acting for a business, not as a consumer, and that you may commit the business named on the order.

1.3 Where documents differ, this order applies: first, an agreement signed by both of us, such as a non-disclosure agreement, for the matters it covers; then our proforma invoice, including the record of your approved sample; then our quote; and then these terms. A signed agreement changes clause 13 or clause 17 only if it says so expressly.

1.4 Terms in your purchase order or any other document of yours do not apply, even if we go ahead with the order, unless we agree to them in writing. “In writing” includes email.

1.5 The version of these terms published on this website when we send a quote applies to the samples made under it; the version published when we issue a proforma invoice applies to that order. A later change never affects an order already confirmed. Earlier versions are available on request.

2. Quotes and the silver price

2.1 Our quote sets out the sample fee, the unit price at your quantities, any costs for tooling, branding or packaging, the expected schedule and the shipping cost. A quote is not itself a contract: an order is made as set out in clause 3.

2.2 The production prices on a quote are valid for 14 days and are based on the silver price on the day we quote. When you are ready to order production — usually after approving the sample — we confirm the price on a proforma invoice. If the quote has expired, or the silver price has moved by more than 5% since it, the price is updated to the current silver price, and you decide whether to go ahead.

2.3 Once we have received your deposit, the price of that order is fixed and no longer follows the silver price, unless you change the specification or quantities.

2.4 A quote is based on the information and files you give us. If the design you finally approve is heavier or more complex than the one we quoted — more stones, another finish, a larger size — we tell you the new price before we go on.

2.5 Before you pay the deposit, we may correct an obvious error in a quote or proforma invoice, such as a misplaced decimal point; if that raises the price, you may decide not to go ahead. After that, the prices on the proforma invoice stand.

2.6 Minimums, lead times and other figures on this website are a general guide. The figures that apply to your order are the ones on your quote and proforma invoice.

3. Orders

3.1 An order is confirmed when we have issued a proforma invoice for it and received your deposit. Until then, either of us may decide not to go ahead.

3.2 Our minimum is 30 pieces per design, per plating colour; ring sizes of the same design count together. Smaller quantities are possible only where your quote says so.

3.3 To change a confirmed order, ask us in writing. We tell you how the change affects the price and schedule, and it takes effect once you accept that. Some changes are no longer possible once production has started.

3.4 Cancelling an order, and what happens to payments already made, is covered by our Returns and Claims Policy.

4. Design, 3D files and samples

4.1 For a new design we first send you a 3D design, with dimensions and an estimated weight, for approval. Up to 3 rounds of changes are included in the sample fee; we quote any more before making them. We then make a physical sample in sterling silver for you to approve. For a reorder of an approved design we go straight to production.

4.2 Please check everything you approve — measurements, ring sizes, chain lengths, weight, the spelling of any text, your logo artwork, stone colours and finish. Once approved, those details are what we make.

4.3 The sample you approve in writing is the standard for production. Weights shown with a 3D design are estimates; the approved sample sets the reference weight, and we keep a record of its photos, weight and measurements. Every piece of your order is made and checked against it, within the tolerances in clause 6.

4.4 The sample fee is on your quote and is paid before we start the 3D design. It is credited against your first production order of that design.

4.5 If you change a design after approving it, a new 3D design or sample may be needed. We tell you the cost before doing the work.

5. Prices and payment

5.1 Prices are in the currency on our proforma invoice. They do not include import duties, taxes or customs fees in your country, or laboratory testing, unless the invoice says so.

5.2 A deposit of 30% of the order value starts production. It is a part-payment of the price, not earnest money. If you cancel after production has started, we keep it as agreed compensation for the materials and work already committed to your order, as set out in our Returns and Claims Policy.

5.3 When your order is finished we email you photos of it. If any piece differs from the approved sample, tell us within 5 business days and we put it right and send new photos; otherwise the photos count as approved. Approval confirms what the photos show — style, colour, logo position and quantity — but not faults that photos cannot show.

5.4 The balance is due once the photos are approved, and we ship once it has been paid. If it is not paid within 30 days, the order may be cancelled as set out in our Returns and Claims Policy.

5.5 Payment details are on our proforma invoice. Please make sure we receive the full invoiced amount: fees charged by your bank and by intermediary banks are yours to pay, and any shortfall is added to the balance. Please pay amounts due in full rather than deducting a claim from them; claims are settled as set out in our Returns and Claims Policy.

5.6 Invoice fraud targets businesses that pay overseas suppliers. The account you pay must always be in the name of the company on our invoice. If you receive bank details that differ from those you paid before, check them with us before paying — by writing to hello@asoran.com in a new email, not by replying to the message that contains the new details.

6. Materials, quality and tolerances

6.1 We make your pieces in 925 sterling silver: their silver parts contain at least 92.5% silver. Any part that is not silver — the steel spring inside a clasp, for example — is listed on your quote and proforma invoice.

6.2 Each piece is cast and finished by hand, so small differences from the approved sample are normal and are not defects: weight within 5% either way; measurements within 0.3 mm or 3% either way, whichever is greater; ring sizes within 0.25 of a US size; and chain and bracelet lengths within 5 mm. The unit price does not change with weight inside that range. Plating colour can vary slightly between production batches, and natural stones and pearls vary in colour, shape and markings.

6.3 We check every order before it ships, as described on our quality page. You are welcome to have an order inspected before it ships as well, by your own staff or an inspection company, at your cost; tell us when you order and we will arrange access.

6.4 Sterling silver darkens over time as it reacts with the air, and plating wears with use. Neither is a defect.

7. Delivery

7.1 We ship by express courier with tracking to the address on your proforma invoice, on Delivered at Place terms (DAP, Incoterms® 2020): we arrange transport to your door, at the shipping cost on your quote, and you pay import duties, taxes and customs fees, unless the invoice says otherwise. If the courier bills any of these to us, you reimburse us. Other terms, such as DDP, can be quoted on request.

7.2 Your proforma invoice gives an estimated ship date, which moves on by any time spent waiting for your approvals, payments or changes. We tell you as soon as we know of a delay. If we ship more than 30 days after that date, you may cancel the goods not yet shipped by email, and we refund what you have paid for them.

7.3 Risk in the goods passes to you when they are delivered to the address on the invoice. Ownership passes to you once we have received payment in full — which, as we ship only after full payment, is normally before they leave us.

7.4 You are the importer. Please give us accurate delivery and customs details, including any tax or import registration number your country requires. We describe the goods and declare their real value on customs documents — we cannot mark them as gifts or declare a lower value.

7.5 If a delivery is refused, cannot be delivered, or is returned because duties were not paid, the costs of returning, storing and resending it are yours.

8. Checking your order

8.1 Please check your order when it arrives and tell us about any damage, shortage or visible defect within 7 days of delivery. The faults listed in our Returns and Claims Policy — those that only show with wear — may be reported for 6 months. That policy, which forms part of these terms, sets out how to make a claim and how we put things right.

9. Selling in your market

9.1 As the brand owner and importer, you are responsible for making sure the products, and their marking, labelling and packaging, meet the rules where you sell them — for example UK hallmarking, the EU limits on nickel, lead and cadmium, US rules on quality marks and children’s products, and California’s Proposition 65.

9.2 Tell us before we quote if a product is meant for children or for piercing, and which standards it must meet. We tell you the material of every component, including plating, solder and findings, and on request send samples from your order to an independent laboratory for testing, at cost. Test reports cover the samples tested.

9.3 If a standard is written on your proforma invoice and the goods fail it, we put that right as we would any other fault. Otherwise we do not promise that the goods meet the rules of any particular market.

10. Designs and intellectual property

10.1 Designs, sketches, photos, samples, logos and files you send us remain yours. For a design we develop from your brief, we transfer our rights in it to you once you have paid for it in full, and will sign any document needed to confirm that.

10.2 We never make, sell or offer your designs to anyone else, nor products from the moulds and 3D files made for them. This covers your original designs and the designs we develop for you. It does not cover common designs that anyone could ask for — a plain band or a standard chain, for example — designs in the public domain, or designs from our own range.

10.3 Moulds and 3D working files are production tools that stay with us; we keep them for your reorders and use them only for your orders. We keep them for at least 2 years after your last order of a design. Before disposing of them we email you at least 30 days in advance, and we keep them longer if you ask. On your written request we destroy them earlier and confirm it in writing.

10.4 You confirm that you own, or have permission to use, every design, sample, logo, brand name, text and image you send us or ask us to copy, and that products made from them do not infringe anyone else’s trademark, design right, copyright or patent.

10.5 We do not copy other brands. We may decline, or stop work on, anything we reasonably believe copies another brand’s trademark, signature design or copyright work, or where you cannot show that you may use it. If we stop work for that reason, we refund what you have paid, less the cost of work already done.

10.6 If someone claims that goods made to your designs, samples or instructions infringe their rights, you will cover our resulting losses, fines and reasonable legal costs.

10.7 Our general know-how and production methods remain ours, as do standard components such as clasps and chains.

11. Confidentiality

11.1 Each of us keeps the other’s confidential information — your designs, files, samples and plans, and both sides’ prices — confidential, uses it only for your orders, and shares it only with the people and workshops who need it for that work, who are required to keep it confidential.

11.2 We never show your products or designs, or say that you are our customer, on our website, on social media, at trade fairs or to other customers, without your written permission.

11.3 On your written request we delete your files and confirm it, except for records the law requires us to keep and backups that are not readily accessible.

11.4 This does not cover information that is or becomes public without anyone breaking this duty, that either of us already had or receives lawfully from someone else, or that the law requires us to disclose. The duty continues after our work together ends.

12. Our promise

12.1 We promise that, when delivered, the goods match the approved sample and the proforma invoice within the tolerances in clause 6, that their silver parts are 925 sterling silver, and that they are free from defects in materials and workmanship.

12.2 If they are not, we put it right as set out in our Returns and Claims Policy, which also covers faults that only show with wear.

12.3 Apart from the promises in this clause, and as far as the law allows, we give no other warranty or condition about the goods, express or implied — including any implied warranty of merchantability, satisfactory quality or fitness for a particular purpose.

13. Limits of our liability

13.1 Our total liability to you in connection with an order — in contract, negligence or otherwise — is limited to the price you paid for that order. We are not liable for loss of profit, revenue, business or goodwill, or for any indirect or consequential loss, such as the cost of a delayed launch.

13.2 Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, for loss caused deliberately or by gross negligence, or for anything else that the law does not allow to be limited.

14. Events beyond our control

14.1 Neither of us is responsible for a delay or failure caused by events beyond reasonable control — such as natural disasters, epidemics, war, government action, export or import restrictions, power rationing, serious disruption to the supply of silver or stones, or disruption at couriers or customs. The side affected tells the other promptly, gives reasonable evidence and does what it reasonably can to limit the delay.

14.2 If such an event holds up an order for more than 60 days, either of us may cancel the part not yet shipped by email. We then refund what you have paid for that part, less documented costs already incurred. These events do not excuse payment of amounts already due.

15. Using this website

15.1 The information on this website is general and may change. It is not an offer to sell: what we make for you, and its price, are set out in your quote, proforma invoice and approved sample.

15.2 Photos on this website are for illustration and do not all show pieces we have made. Colours on screen may differ.

15.3 The text, design and images of this website belong to us or to those who license them to us. You may view and print pages for your own business use, but please do not copy or republish them without our permission.

15.4 Designs, sketches and files you send through the inquiry form or by email stay yours. We treat them as confidential under clause 11 and use them only to answer your inquiry and, if you order, to make your products. By sending them you confirm that you may share them with us.

15.5 Please do not misuse this website — for example by trying to break into it, overloading it, scraping it in bulk or sending spam through the inquiry form. Links to other websites are for convenience; we are not responsible for their content.

15.6 We try to keep this website accurate and available, but provide it “as is”, without promising that it is free of errors or always online.

16. Your information

16.1 We handle personal information as described in our Privacy Policy.

17. Governing law and disputes

17.1 If you are unhappy with anything, email us first. Most problems are solved quickly that way. Before starting arbitration, either of us must give the other written notice of the dispute and try in good faith to settle it for 30 days.

17.2 These terms, every order under them and your use of this website are governed by the laws of the State of New York, United States, without regard to its conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods (CISG) does not apply.

17.3 Any controversy or claim arising out of or relating to these terms or any order, or the breach thereof, that is not settled as above shall be determined by arbitration administered by the International Centre for Dispute Resolution (ICDR) in accordance with its International Arbitration Rules. The number of arbitrators shall be one. The place of arbitration shall be New York, New York, United States. The language of the arbitration shall be English.

17.4 Either of us may ask a court for urgent interim measures; doing so does not waive the agreement to arbitrate.

18. General

18.1 For each order, our proforma invoice, any agreement signed by both of us and these terms make up the whole agreement between us. Descriptions on this website and in emails before the order are general; the specification is the one on the proforma invoice and the approved sample.

18.2 If any part of these terms is found invalid, the rest still applies. If we do not enforce a right straight away, we can still enforce it later.

18.3 Neither of us may transfer rights under an order to someone else without the other’s written agreement. Nobody other than you and us has rights under these terms.

18.4 Notices are given by email — ours from hello@asoran.com, and yours to us at that address. We write to you at the email address you use for the order. If these terms are translated, the English version applies.

19. Contact

19.1 Questions about these terms: Asoran, hello@asoran.com.